Sneak peek at Benefit’s NEW brow launch!


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So being part of the amazing Sephora crew is something that never gets boring, and this is just another example of the #perksofwork!

Have a sneaky peek at the Magical new Brow Collection launching in Australian stores on July 22nd. 

Today a group of us Sephora Beauty Advisors were invited up to the Benefit HQ to do our second module of our BrowMaster’s training.

Talking and doing all things brows we dived straight into the brand new products!

This post will give you a little peek at the 4 star products of the entire range.

Gimme Brow

Now, I don’t know about you, but Gimme Brow is one of my absolute favourite brow products of all time. If you haven’t tried it, I DEFINITELY suggest you get your hands on some!

Gimme brow is the perfect Brow-volumising Fiber gel that anyone can use. Personally I love it on those ‘lazy days’ when i just want a natural brow look in an instant. This product gives me the right amount of brow without being too overpowering when I don’t wear any other eye makeup. In one line it; TINTS, VOLUMIZES AND TAMES!

Oh, and for those of you who love it just as much as I do; don’t worry the formula hasn’t changed 😉

Goof Proof Brow pencil

I’ve always loved a classic pencil to fill and create a natural brow look for any client. And Benefit’s old eyebrow pencils were so soft and pigmented that they did exactly that!

These new pencil’s are now even easier to use for anyone, especially beginners. With the diamond tip rather than the typical pencil tip, it helps to apply a brow in ONE stroke!

Oh and we can’t forget, it’s got a spoolie on the other end of it to tame those brow hairs.


Ka-Brow is a Benefit game changer! For those pomade/brow gel lovers, this one’s for you.

Ka-Brow is great for getting that super defined brow but here’s the twist; it’s cream to gel formula means that you’re not putting on a dry tacky texture to your brow.

I love the fact it’s got it’s own adorable brush and you can actually pop the brush into the lid of the product to make it an even more practical/ergonomic brush than before!

The Ka-Brow is gonna be an even bigger hit in summer for the beach as it’s 24hr wear AND waterproof. When it came to removing the day’s makeup it was even tough to remove from my brows!

Browow Conditioning Primer

Last but not least, the Browow Brow Conditioner!

To be frank conditioner’s aren’t the top thing on my list when it comes to brows but trying this product today actually makes looking after brows something pretty fun.

There’s a little ‘soft-touch’ applicator that helps to give your brows a little massage while dispensing product evenly into your brows. Two power ingredients that work their magic are the soy and keratin proteins. Say goodbye to sparse and thin brows and hello to thicker, healthier and fuller brows.

Best thing was how soft my brows felt after the first use of this!

So what do you think of the new Benefit Brow Launch? 

Let me know on my social media channels what you’d like to see next! 






4 thoughts on “Sneak peek at Benefit’s NEW brow launch!

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