Sneak peek: Australian launch of new Makeup Forever Products!


So incase you haven’t heard, Makeup Forever is bringing in a couple of new products to the table! The whole brand style is getting a revamp and slowly but surely you’ll see an awesome new ‘look’. I’m a huge fan of the direction of their design and it’s definitely a little more contemporary!

This post will cover 3 new products in their line that Sephora Australia will stock very soon! The three new products launching are; Water Blend Foundation, Excessive Lash Mascara, and the new Application Foundation sponge specially for the Water Blend Foundation.

Water Blend Foundation: 

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So this newbie is going to replace the Makeup Forever ‘Face and Body’ foundation. This is an awesome lightweight foundation thats great for a nice dewy look but also super long wearing! I love the fact this is a waterproof foundation, and it’s great for performers or anyone who loves to put their makeup on and have it stay on without a fuss.

Personally, I find that it’s a little light in coverage for my liking, but I love applying this one over the top of another foundation like my long-wearing Estee Lauder Double wear, and this works a charm at giving me a healthy, dewy glow! It works beautifully with the new Makeup Forever ‘Ellipse’ Sponge that I’ll be talking about a little further down in this post.


Excessive Lash Mascara:

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Definitely my Favourite new release would be this tiny, but high impact mascara. This product lives up to the quote ‘Big things come in small packages’ for sure! It’s a new mascara, thats also a long-wearing, anti-smudge but non-waterproof formula. Even though this one doesn’t claim anywhere on the packaging to be waterproof trust me, I wore this through an entire day, and even when I got teary eyed from my tired yawning this mascara didn’t budge!

Also, for anyone who’s like me and has the short straight lashes, its great for getting right at the base of the lash and coating from there! The bristles on the wand of the mascara are shorter than your usual chunky thick wands, allowing easier application and making sure you don’t get your mascara on your eyelid! (yes, we’ve all been there)

I felt that this mascara was also not a heavy formula so it helped to keep my lashes lifted through the entire day. It definitely does what it claims and gives a good amount of volume (but your lashes are so defined and don’t clump together) almost like you’ve got lash extensions. If you like length, I’d definitely recommend just layering a lengthening mascara over this beauty!

NEW Ellipse Foundation Application sponge:

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So if you know me, you’ll know I LOVE the Beauty Blender! I literally use this religiously everyday. But I can definitely see why Makeup Forever developed this sponge to be used with the new Water Blend  foundation. The texture of this sponge is more dense, so it doesn’t absorb as the light foundation that the Water Blend is. It’s a great sponge that applies the foundation directly onto the skin without making any streaks on the face!

I tried this one with my usual Estee Lauder Foundation and it gave me a fuller coverage than I got with my normal Beauty Blender, just because it is designed for a lighter coverage foundation so I assume it’s because it would be to build up something with a lighter feel.

This one is made from latex, so just make sure you don’t have allergies to latex. If you do, you might wanna stick to my favourite and purchase the Original Beauty Blender instead! 😀

So there you have it beauties! 3 brand new things to look forward to that are sure to be coming to Sephora Australia soon! 

Let me know what your favourite Makeup Forever Product is in the comments.

Don’t forget to follow me on my Instagram and social media channels at ‘Missannaqian’ for daily beauty, and fashion content! 

Love Anna xo



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